Meet my friend Joe Cole. If you have every heard me speak about doing in business what others won’t or don’t, about the power of consistency, about providing value; you have probably heard me speak about Joe. When other’s struggled or complained about an unfavorable economic climate, Joe just kept following the system and doing the behavior that has made him an incredible success.
If you thought of cold calling as an agressive, obnoxious behavior you have never been out with a “regular Joe”. If you were terrified of of walking past those no solicitation signs, you have never been out delivering value you to your local business community.
Visit Mercenary Cold Calling to find out more about Joe and how his ”12 Principles for Selling Effectively” can revolutionize your business.
Some of Joe’s Points to Success…
1. Time Management
a. Crystallize Your Prospecting Plan
b. Commit to Your Calendar
c. Think Outside the Box
d. Live “Inside the Box”
2. Find Your Ideal Customer
a. Select a Category that Aligns with Your Service
b. Become the Expert in Your Market
c. Don’t Chase Low Hanging Fruit, It’s Rotten
d. Be Accessible
3. Managing Your Emotions
a. Find Support with Your Peers
b. Minimize the Impact of a Bad Call with More Calls
c. Think of Yourself as a “Work In Progress”
4. Activity Reward System
a. Offer Yourself Recognition Daily
b. Tell Everyone that You Meet Daily that You Cold Call Everyday
c. Don’t Worry About the Results, Focus on the Activity





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